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Try another version of the surprising preference

A small creative experiment about the surprising preference.

Original creative challenge · Observation before explanation

  1. Use this invented starting situation: A reader prefers the earlier version of a design.
  2. Ask which feature helps them before interpreting the preference.
  3. Make a small artefact that shows the change: a note, sketch, caption, or three-panel sequence.
  4. Write one sentence describing what the artefact makes clearer. Keep this an experiment; no account, purchase, or public post is needed.

Try a question

What are you asking another person to agree to, and can they comfortably decline?