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A small practice for the newsletter name

A practical exercise: Write the audience and promise before comparing names.

Original practice · Optional exercise · Decisions with a return path

Choose a low-stakes example you can change without affecting another person’s private information or commitments.

  1. Describe the current situation in one sentence. The example here is: A project name is chosen before the intended readers are clear.
  2. Write the audience and promise before comparing names.
  3. Compare the result with the difficulty you named. Write one concrete observation.
  4. Keep, adapt, or stop the experiment. A note about why you stopped is a valid result.

Try a question

Which part is an observation, and which part is an assumption you could check?